Event owners can use this to improve sustainability performance from events requiring guest travel. Planners can use this to help support their clients create considered event travel communications.
There is an environmental policy / travel policy in place which details intentions to reduce emissions from audience event travel with clear organisational reduction targets. Don’t have one? Download a template.
To detail how the impact of audience travel will be mitigated, a Sustainable Event Travel & Travel Plan is created in partnership with clients / delivery partners. Need inspiration? Download a template.
It can be demonstrated that events have been designed to support audience avoid high-polluting travel modes.
Where audience travel by public transport is not possible, low-emitting ‘slow travel’ solutions have been communicated to guests as viable options with rewards or incentives in place for avoiding air travel wherever possible.
An objective to measure at least 25% of audience travel is in place, to extrapolate and estimate emissions associated with audience travel. Increase accuracy of emissions by increasing % of audience travel captured.
Where audience travel is arranged by organisers, there is an objective to measure at least 80% of these journeys for post-event reporting.
In-person audiences are offered an opportunity to carbon balance (offset) their travel.
Organisers carbon balance (offset) audience travel as part of their event offsets, regardless of whether audiences are offered and accept carbon balancing opportunities.
Data on audience travel is reported post-event to understand emissions, audience behaviours and the efficacy of communications campaigns. Learnings are shared with clients / suppliers to shape performance improvements for audience travel in future events.
